Chick-fil-A Leadercast 2012: Sheena Iyengar

Posted: May 7, 2012 in Chick-fil-A Leadercast
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Sheena Iyengar

Author of The Art of Choosing & world-renowned expert on choice

  • What is leadership?
  • How is effective leadership defined?
  • How did you get to your position of leadership?
  • How did you get where you are today? 
  • How did you achiever your level of success?
  1. Fate?
  2. Chance?
  3. Choice? This results in critical actions taken at critical moments

No matter how you tell your story or any story of success there will be elements of truth for each of these three!

  • Choice is only one of these that puts control in your hands!
  • Choice is the powerful tool for determining our future.
  • We are all the sum of our choices.

Impactful leaders surround themselves with many opportunities for choice!

She displays picture of 7 cans

  • How many choices of soda? 
  • Most of us would say 7 choices, but there are some who see this as just one choice. It depends on your perspective.
  • It is all just soda, to some that is just one choice, soda or no soda.
  • Residents of excommunist countries all commented that there is only 1 choice, soda or not soda.

Our culture teaches much about how we should make our choices.

  • Residents of ex-communist block countries were overwhelmed with all the new choices when they came out of those cultures.
  • Our cultural assumptions impact our choices.
  • Effective leaders see choices through others eyes.
  • People making a choice actually buy more when there are fewer options.
When faced with choice overload we: 1) Delay 2) Make Worse Choices 3) Less Satisfied with what they have chosen ( Ask themselves what if? continually
How do great leaders make choices?
  • Great leaders are great practitioners in the art of choosing.
  • Effective leaders spend time only on the choices that matter
  • 50% of decisions CEOs make is in 9 minutes or less, only 10% take an hour or more
  • Great leaders are choosy about the choices they make
  • Making good choices is an art, in order to do it well it requires you to examine and discover yourself
  • Great leaders are great at the art of choosing
  • Choice has its limitations, have to be willing to relinquish it at times

People become greedy when they loose the value of that which is free!
  • The trick to take advantage of choice while not becoming subject to it
  • A leader is someone who can live with nothing but has everything.

You can write your own story. When you choose with wisdom and compassion you are on your way to mastering the art of choosing.

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